Founded in 1958 by Abdulsalam AlRafi to trade agricultural commodities such as tea, sugar and rice in the AlRas Deira souq, SRG Holding has since grown to become one of the Emirate’s leading family-owned holding companies, with extensive operations in property development and management, real estate investments, and wholesale trading.
Some of the city’s most recognisable landmarks have been built and managed by SRG Holding, including Burj Al Salam, Sheraton Grand Hotel Dubai, AlSalam Hotel Suites, Marina Heights Tower and AlSalam Grand Hotel & Hotel Apartments. The group operates across the entire real estate value chain, including project development, facilities management, and leasing and sales services.
The group’s hospitality division partners with leading hotel operators, including Marriot’s Sheraton Hotels & Resorts. Furthermore, the group invests in real estate and private equity in international markets.
Three key reasons this developer stands out for off-plan buyers.
With 2 projects delivered, SRG Holding has a proven track record of completing developments on time and to specification.
Known for premium finishes and attention to detail, SRG Holding projects consistently meet international construction standards, ensuring long-term asset value.
Projects strategically located in high-demand areas supporting strong capital growth and rental yields.


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