Dubai’s real estate market is no longer about speed alone.
It’s about confidence, clarity and execution.
In 2025, the market matured. Transaction volumes remained strong, high-value deals increased, and demand concentrated around quality assets, prime locations and experienced operators. At the same time, signs of oversupply began to emerge in certain segments, making informed advice and disciplined execution more important than ever
Download White & Co. Annual Report | 2025
Built for a Smarter Market
White & Co. is built for the realities of today’s Dubai market.
Not hype. Not shortcuts. Not volume at any cost.
We are structured to operate in a market where:
- Buyers are more selective
- Investors demand data, not opinions
- Sellers expect precision pricing and proper strategy
- Developers need partners who can execute, not just list
Being built better means understanding the market at a granular level and acting with intent.
Built on Insight, Not Assumptions
Our decisions are driven by verified data drawn directly from Dubai Land Department records via Property Monitor. This allows us to track real movement across sales, rentals, off-plan, commercial and retail sectors and to advise clients based on what is actually happening, not what is being claimed.
In 2025, this insight mattered more than ever:
- Luxury villas and prime apartments outperformed
- Off-plan dominated transaction volumes, but pricing discipline became critical
- Rental markets stayed tight in established communities
- Commercial demand focused sharply on quality stock
Built to Execute, End to End
Structure matters. Systems matter. People matter.
White & Co. is built with:
- Specialist teams across sales, leasing, off-plan, commercial and property management
- Operational depth that removes friction for clients and brokers
- Clear accountability at every stage of the transaction
This is how we delivered over 7,500 transactions and more than AED 12 billion in total sales value in 2025, while continuing to scale sustainably.
Built for Trust, Not Just Today
In a market defined by confidence, trust is the ultimate currency.
With a 4.7/5 Google rating, a growing property management portfolio, and over 600 people across the group, White & Co. continues to grow because we are built to do things properly, even when no one is watching.