Social Distribution Manager

Role: Social Distribution Manager
Department: Marketing – High Performance Broker Social Team
Reports to: Social Media Lead

Overview

The Social Distribution Manager is responsible for ensuring White & Co’s content is designed to travel, perform and compound across social platforms.

This role sits between content creation and distribution. You will work closely with brokers and the creative team to help shape content at source, contributing to hooks, formats and messaging, before ensuring it is distributed intelligently across channels.

You will turn strong creative output into measurable reach, engagement and growth by combining platform understanding, cultural awareness and performance insight. This is a hands-on role for someone who understands that great distribution starts before content is published, not after.

Key Responsibilities

• Distribute broker, brand and campaign content across social platforms to maximise reach, engagement and growth
• Contribute to content ideation, hooks and formats alongside the creative and broker team
• Provide input on scripts, captions and edits to improve content performance before publication
• Adapt and repurpose content for different platforms and audiences
• Build and manage repeatable distribution systems so content compounds over time
• Monitor performance and platform trends to inform distribution and content decisions
• Feed distribution and performance insight back into the content creation process
• Work closely with Digital Marketing to align organic distribution with broader performance goals

Skills and Experience

• Hands-on experience managing multiple social accounts
• Strong understanding of Instagram, TikTok, YouTube Shorts
• Excellent copywriting skills for captions and hooks
• Comfortable with scheduling tools and analytics platforms
• Strong organisational and workflow skills
• Detail oriented with high accuracy
• Ability to manage multiple deadlines and stakeholders

Attributes

• Fast, reliable and structure oriented
• Naturally curious about trends and platform behaviour
• Comfortable in a role that requires both discipline and creativity
• Clear communicator who takes ownership of delivery