Off-Plan Campaign Manager

Off-Plan Campaign Manager

Job Title – Off-Plan Campaign Manager
Department – Marketing
Reports To – Head of Marketing

Role Overview

The Off-Plan Campaign Manager is responsible for the planning, briefing, coordination and delivery of all off-plan marketing campaigns at White & Co.

This role ensures every off-plan project launches on time, follows a clear and consistent structure and directly supports broker conversations and conversions. The Campaign Manager sits between the off-plan team and marketing, enforcing standards, timelines and performance across multiple concurrent projects.

This is a delivery-focused role and is critical to scaling White & Co’s off-plan operation.

Key Responsibilities

Campaign Planning & Delivery

• Plan and manage the delivery of up to 24 off-plan campaigns per year
• Own launch calendars, priorities and timelines across all live projects
• Ensure each campaign launches against a single, clearly defined commercial objective
• Act as the central point of accountability for off-plan marketing delivery

Briefing & Asset Delivery

• Own the briefing and delivery of all off-plan campaign assets, including:

   

  • Sales decks and investment PDFs
  • Landing pages and microsites
  • Paid media creative and retargeting assets
  • Broker enablement materials
  • Supporting content assets where required

     

• Write clear, structured briefs for design, digital, video and performance teams
• Ensure all assets are delivered on time, to standard and fit for purpose
• Coordinate revisions and approvals to avoid delays or rework

   

Sales & Broker Alignment

• Work closely with brokers to extract deal logic, pricing rationale and investment narrative
• Oversee the structure and delivery of the Hero Sales Asset (20-25 slide deck)
• Ensure broker-facing materials are complete and ready before launch
• Maintain message discipline across the sales floor

   

Broker Enablement

Ensure every off-plan campaign includes:

• WhatsApp voice note script
• Three-message follow-up sequences
• Objection-handling one-pager
• Comparison sheet vs nearby projects
• Live or daily availability tracker

Launch Management

• Manage soft launches for internal brokers and priority clients
• Coordinate public launches within defined 7-10 day windows
• Support optional launch accelerators such as investor events, walkthroughs or developer sessions
• Ensure timely updates on unit availability and sales momentum

Performance & Reporting

• Work with Performance Marketing to align media activity with inventory and demand
• Track and report on campaign performance using commercial metrics:

   

  • Cost per qualified lead
  • Lead-to-viewing ratio
  • Viewing-to-reservation ratio
  • Revenue per broker
  • Days to sell-through

     

• Run post-campaign reviews and document learnings

Process & Standards

• Own and maintain the off-plan campaign framework
• Ensure consistency across sales decks, landing pages, microsites, paid media and broker materials
• Enforce standards, timelines and ways of working
• Monitor team capacity and flag when additional support is required

What Success Looks Like

• All off-plan campaigns are clearly briefed, delivered and launched on time
• Website assets, microsites and ad creative are accurate, approved and live without delays
• Brokers feel fully supported and aligned before selling begins
• Campaigns perform predictably against agreed objectives
• Inventory sells efficiently within defined timeframes
• Each launch improves through structured learnings

Skills & Experience

• 5+ years experience in campaign management, property marketing or performance-led environments
• Strong understanding of off-plan real estate or high-value sales cycles
• Proven experience briefing and delivering digital, web and paid media assets
• Highly organised with strong stakeholder management skills
• Commercially minded and comfortable working in fast-paced environments