Nshama is a privately held Dubai developer established in 2014, led by founding CEO Fred Durie, a former Emaar executive.
Its flagship and main focus is Town Square Dubai, a master-planned community launched in 2015 on Al Qudra Road in the Dubailand corridor. The masterplan covers roughly 750 acres, with around 18,000 apartments and 3,000 townhouses planned around a large central park, plus retail, dining and sports facilities.
Product is mostly studios to 3-bedroom apartments in low- to mid-rise buildings, and 3–4 bedroom townhouses, priced for accessible entry compared with central and waterfront Dubai.
Nshama has delivered multiple phases of Town Square since its first project, Zahra. Buyers should weigh the community's distance from central Dubai (roughly 35–40 minutes to Downtown) against the lower entry price.
Nshama has 9 projects listed with White & Co in Town Square, from AED 809,888.
Three key reasons this developer stands out for off-plan buyers.
Nshama has handovers scheduled between 2027 and 2028 across 9 listed projects.
Known for premium finishes and attention to detail, Nshama projects consistently meet international construction standards, ensuring long-term asset value.
Projects strategically located in high-demand areas supporting strong capital growth and rental yields.
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Town Square, Dubai
1 Bed - 3 Bed
Q2 2027
