Two bedroom off-plan apartments in Dubai South sold for an average of AED 1.65 million over the past year, according to Dubai Land Department transaction data. At Stories by Mirfa, they start from AED 1.1 million.
That gap is worth pausing on. Stories launched with studios and one bedroom apartments alongside its two bedroom units, and the smaller homes sold out first, leaving the two bedroom stock as the way into the development. A price this far below the area’s average, on the unit type still available, isn’t something buyers see often in Dubai South.
Source: Dubai Land Department transaction data. Based on two bedroom off-plan apartment sales recorded in Dubai South between 2 January and 22 August 2026, the median project-level starting price was approximately AED 1.35 million.
Stories by Mirfa IBC Developers is being developed in Dubai South, an area entering a significant period of change as Al Maktoum International Airport expands and new residential, commercial and lifestyle developments take shape around it.
Stories combines that location with fully furnished homes, lifestyle-led amenities and a Q1 2028 handover, putting buyers into Dubai South as the area continues to evolve.
Why Dubai South Is Worth Watching
For a long time, Dubai South has been talked about in terms of what it will become. Increasingly, there are signs of that future starting to take shape.
The biggest change is impossible to ignore: Al Maktoum International Airport. Dubai has committed AED 128 billion to its expansion, with plans for it to eventually become the world’s largest airport by capacity. For property buyers, the interesting part is not really the size of the terminal. It’s what tends to grow around infrastructure of that scale.
New homes, businesses, schools, shops and services are becoming part of the wider Dubai South story. As the area develops, it is gradually moving from somewhere people talk about as Dubai’s future to somewhere more people will actually live and work.
Stories puts buyers into that transition rather than waiting until it is complete.
Where Stories by Mirfa Fits In
Stories is positioned around 20 minutes from Al Maktoum International Airport, according to Mirfa, while everyday destinations are already within easy reach. GEMS Founders School Dubai South is listed around five minutes away, Spinneys The Pulse around three minutes and Dubai Investment Park around 20 minutes from the development.
That matters because buying into an emerging location doesn’t mean buyers want to wait years for everyday life to become practical.
The appeal isn’t just the price. It’s what that price gives buyers access to.
What Does the Price Get You?
Stories isn’t trying to reinvent how people live. Much of its appeal is in getting the basics right.
The homes are fully furnished, with interiors designed around warmth, texture and practical layouts. Two bedroom apartments measure approximately 968 sq ft, while the larger two bedroom-plus-maid layout extends to around 1,146 sq ft, based on Mirfa’s official floorplans.
Outside the apartment, residents will have access to a swimming pool, padel court, indoor gym, children’s play area and dedicated entertainment and fitness spaces.
None of those amenities are unusual in isolation. The point is what buyers are getting together at this price, in this location, relative to comparable two bedroom stock elsewhere in Dubai South.
From AED 1.1 million, Stories gives buyers a fully furnished home with the lifestyle features expected from a modern Dubai development, in an area where a significant amount of growth is still ahead.
Who Stories by Mirfa Suits
The same property can make sense for very different reasons depending on who is buying it.
For a first-time buyer, Stories offers a more accessible route into a two bedroom home than most of Dubai South currently allows, while the furnished apartments and resident amenities mean accessibility doesn’t have to come at the expense of lifestyle. Our
For a Dubai-based investor, the case is just as compelling. Two bedroom apartments typically see stronger and steadier rental demand than studios, and buying below the area’s average two bedroom sale price leaves more room for the investment to make sense, on top of Dubai South’s wider growth story.
There’s also a practical benefit to the homes being fully furnished. For investors planning to rent their property after handover, there’s much less to organise before bringing the apartment to market.
But neither buyer should choose Stories simply because it’s priced below the area. The real question is whether Dubai South fits where they believe the city is heading and whether they are comfortable buying into that growth before it is fully realised.
Buying Into Dubai South Before It Is Finished
There’s a trade-off to buying in any emerging area.
In an established Dubai community, buyers can already see the transport links, shops, schools, businesses and demand around them. They generally know what they’re buying into.
Dubai South is different. A bigger part of its appeal lies in what’s still to come.
Al Maktoum International Airport provides a major anchor, but the wider area is developing around it too. More businesses, homes and supporting infrastructure are expected to change how this part of Dubai is used over the coming years.
That creates potential, but potential isn’t a guarantee of capital appreciation or rental returns. Buyers still need to consider the individual project, the price they’re entering at, future supply and how the community develops between purchase and handover.
For Stories, the proposition comes back to a relatively simple combination: a two bedroom entry price below the area’s average sale price, a fully furnished lifestyle-led product and an opportunity to enter Dubai South while much of its next chapter is still ahead.
Considering Stories by Mirfa in Dubai South?
Whether you are looking for a two bedroom home in Dubai South or an investment opportunity in the area, White & Co’s Off-Plan team can talk you through current availability at Stories by Mirfa and how it compares with other opportunities nearby.
Explore our latest off-plan properties in Dubai or speak to our team of expert Off-Plan agents about Stories by Mirfa IBC Developers today: